Thought Leadership Services
Authority built on substance
FinStep Asia helps clients build authority through curated conversations, executive content, and durable editorial assets. This is particularly valuable in sectors where buyers, regulators, investors, and partners look for a clear point of view supported by real understanding.
01
Roundtable as a Service
A structured content engine for strategic influence
Roundtable as a Service, or RaaS, allows organisations to convene the right discussion and extend its value over time. One carefully designed roundtable becomes a wider programme of market intelligence, thought leadership, and professional visibility.
-
Curated access to senior decision-makers and relevant market participants.
Stronger positioning around important industry themes and strategic questions.
A repeatable content programme spanning roundtable, podcast, white paper, and social distribution.
Useful market intelligence generated under Chatham House rules.
-
Legacy systems and AI transformation.
The future role of DeFi in institutional markets.
Privacy, identity, and zero-knowledge technologies.
Quantum risk and post-quantum readiness.
Bespoke topics aligned with a client’s strategic agenda.
What is RaaS?
01
The Roundtable
A private executive discussion shaped for candour, relevance, and serious exchange, with curated guests and strategic moderation.
02
The Podcast
Professionally produced audio and video content drawn from the discussion and distributed through established channels.
03
The White Paper
An anonymised synthesis of the discussion, turned into a commercially aligned and insight-rich report.
04
Social Amplification
A four-week cycle of clips, key insights, blog content, white paper promotion, and recap visibility.
Why Now
The case is straightforward. Markets are saturated with generic commentary, while thoughtful, expert-led positioning remains comparatively scarce. For firms that want to shape rather than merely join the conversation, timing matters.
Partnership Options
Partnership formats can be structured as one-off engagements or annual series, with bespoke design depending on topic, timing and distribution objectives.
02
Podcast Services
Executive conversations with a serious professional audience
FinStep Asia’s podcast platforms offer a credible setting for conversations on fintech, digital assets, financial infrastructure, AI and entrepreneurship. The emphasis is on clarity, depth and informed distribution.
-
Executive guest features.
Thematic sponsorships tied to a specific market theme or audience.
Campaign packages combining podcast episodes, articles, clips, newsletter coverage, and LinkedIn amplification.
Multi-episode leadership series linked to a wider thought leadership or go-to-market agenda.
-
Selected roundtable and podcast examples can be featured to help prospective clients understand the format, production quality and level of discussion.
Our Podcast Platforms
01
FinStep Asia Edge
An interview-led format centred on leadership journeys, market experience and the perspectives of founders, executives, investors and ecosystem builders.
02
Fintech Decoded
A thematic series focused on the shifts shaping finance, from policy and products to market structure, infrastructure, digital assets and AI.
Selected Guests
Selected conversations include senior figures such as Lareina Wang of DBS, Deepa Raja Carbon from Dubai’s VARA and Brad Jones of PayMe at HSBC, alongside wider engagement with fintech and Web3 leaders across Asia and beyond.
Over the period 15 June 2025 to 14 June 2026, LinkedIn content reached 113,801 members and generated 408,562 impressions. The audience profile is notably senior, with approximately 78% in broader decision-making categories and 54% at the Senior, Director, or CXO level. Finance and investing-related segments account for 32% of the audience mix, while IT, internet, and software-related segments account for 22%.
On YouTube, the channel has generated 860.7K views and added 66,147 subscribers since 1 January 2024.
Current Favikon rankings include #2 in Payments & Fintech in Hong Kong, #2 in Payments & Fintech on LinkedIn in Hong Kong, #2 in Payments & Fintech on YouTube in Hong Kong, and #22 in Payments & Fintech on YouTube Worldwide.
Audience and Reach